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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  2. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. This might be searching on Twitter, YouTube, or Google, but they are searching. Have brands been doing any paid promotion around their pre-release, such...

  3. 3 Keys to Activating an Audience with Smarter Content

    There used to be three broadcast TV networks, then there were hundreds of cable channels, now there's YouTube. The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    YouTube for iOS gets access to live streams, My Subscriptions feed, video queuing for TV playback, and more – The Next Web Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business...