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  1. How Can Good PPC Managers Become Great PPC Managers?

    While the average person watching a Google video on shopping campaigns or remarketing may think it's easy as pie, we know there's a lot behind the scenes that we have to figure out. There are a million ways to improve PPC accounts, but one simple...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to create, manage, and optimize PPC campaigns. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and...

  3. Conquering Content Marketing, Step 5: Measurement

    According to Marketing Sherpa's 2013 analytics research, 96 percent of markets have analytics data setup on their campaigns. I'd like them to share the best submitted images and video every 15 minutes or so, and I want to see all the metrics: likes...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. Now that the world is shifting their television habits...