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  1. Foursquare Self-Serve Ads Now Open to All Local Businesses

    Ads appear when users first open the Foursquare app; they may see an ad based on their usage, location and history. The ad creation process is relatively straightforward. We've had over a million ad impressions during the private beta, and that was...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. Is Super Bowl Advertising Money Well Spent?

    Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...

  4. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. Adap.tv says the increase in online video ad spending came with a push to bring broadcast TV and online video...

  5. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    Along with the expected increase in spending, the shift to “sexier” mobile ad creative has its own trajectory, with video and rich media headed toward an increase of more than 50 percent by 2015. Mobile ad spending is projected to reach $2.61...