In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals five of the biggest basic SEO mistakes webmasters make, and suggests a few ways to improve your website. Here's the full video:
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
VIDEO YouTube is testing a new auto-generated playlist feature called YouTube Mix to aid in video discovery – The Next WebService lets you watch 50 videos continuously. Here's the video: Facebook Removes Gun Sweepstakes – Fast CompanyGiving away AR...
For example, publishing a video is “owned”, yet “earned” content that generates shares, comments, likes, etc.accompanied by related advertising initiatives has transformed what marketers may have traditionally called “channels” to “networks” rich...
You could send an email with a video of you demonstrating something or having a conference, but that doesn't allow for any interjections. This is the most obvious way that video chatting can be helpful.
While video monetization rates aren't cheap and prices are increasing, 7 out of every 10 digital video content views still don't carry advertising, presenting an untapped opportunity for marketers. More importantly, there is value to be realized...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
Predictions are that global online video advertising spend will rise to $10 billion by 2015, with Internet ad spend expected to account for 59 percent of the growth in total ad spend between 2012 and 2015.
Additional features include disabled comments and related video suggestions that are limited to YouTube EDU content. Perhaps this is because YouTube's relationship with Vevo, the leading music video website, is "complicated.
Video is a powerful way to reach audiences both for publishers and advertisers. Marketers already know people are watching online video more than ever, but what are they watching? During 2012, video social engagement jumped from 42 percent to 70...
Native social formats, including video and mobile-social advertising will be the principal market growth drivers. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth.
VIDEO UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK increased 12.5 percent to almost £5.42 billion in 2012; £526 million is from mobile advertising.
This is true for all types of websites, whether you want your visitors to make a purchase or donate so you can increase revenue, download a white paper so they can learn more about a specific topic, watch a video, spend more time engaging with the...
As Craig hinted during his presentation at the session on Harnessing the Power of B2B Video Marketing, Orabrush is now describing itself as "an e-commerce distribution platform that leverages social media marketing, with expertise in YouTube...
VIDEO Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in the traditional engines. A campaign of four ads – the most popular featuring...
After all, RTB is now rapidly expanding into mobile and video. RTB will be the fastest growing digital advertising segment through 2016, according to market intelligence firm IDC. Search marketers know plenty about campaigns that revolve around...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. For example, Dior's logo looks great under the video on their...
Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of respondents said they watched a video on their smartphone because it was shared by...
