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  1. Google Improves GDN Targeting With Bizo Audience Segments

    The audience segment targeting is applicable to both display and video targeting options through Google AdWords. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver display advertising...

  2. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty-related video views on YouTube, according to the study. Comparatively, beauty brand video searches and views on YouTube...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    It's critical for brands to encourage more down-the-funnel conversion events – such as signups, video views, or in-app purchases. The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi...

  5. Matt Cutts: Using Article Directories for Links? Just No

    This is the topic of Matt Cutts' latest webmaster help video, which begins with a history lesson on the rise of article directories: While the video specifically mentions ezine.com, there are hundreds of similar article directories that all accept...

  6. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    If it's a micro-site or a video asset, people are going to be looking for it via search. I hope for a great game and that advertising continues to push our craft forward, especially digitally. The same two trends over the past few years seem to be...