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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  3. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    Meanwhile, this temporary imbalance between supply and demand has made YouTube's TrueView video ads one of the best bargains available on the web over the past 15 months. For example, VeryPink used YouTube TrueView In-Search ads to reach knitters...

  4. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Thanks to TrueView in-search and in-display video ads, we are now seeing about 5,300 views a day,” said marketing manager Wayne Dryden. TrueView in-search and in-display ads are bid-based video ads that allow ShoppersChoice videos to appear at the...