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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    YouTube video campaigns are getting an enhanced upgrade as well – deadline is August 8. Previous visit status (Remarketing Lists for Search Ads) If we can go some way toward explaining this then we can decide how to treat those users differently...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This can further complicate things when your ads can also appear for "related searches" or when someone searches for synonyms of your keywords. We'd use keyword "-bakery" to ensure our ads are most relevant to the search.

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. Video is an excellent form of content marketing that is still under-utilized by small businesses. But there is also a sense of confusion as the line often...