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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Banner ads weren't cutting it, obviously. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the rest of the content, but were paid advertisements," Vernon...

  2. 10 Google Analytics Custom Events That Track the Untrackable

    Category: Events are best organized into different categories depending on the behavior or functionality they track (e.g.video, ads, links, etc. Luckily Wistia.com is an awesome video player and includes a complete guide to Google Analytics custom...

  3. Matt Cutts: Google Didn't Make Panda & Penguin to Force People to Buy Ads

    Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? So a lot of people, it’s a regular conspiracy theory… Google did this ranking change because they want people to buy more ads and that is...

  4. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Video is an excellent form of content marketing that is still under-utilized by small businesses. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. This is good for news aggregators and other sites that...