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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  3. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    While most of the East Coast was hunkered down waiting for Hurricane Sandy, comScore released the latest data from its Video Metrix service which showed that 181 million U.S. Google sites ranked first with more than 1.7 billion ads, followed by...

  4. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Online Video Rankings for July 2012, which comScore Media Metrix announced on Friday. By comparison, the July 2012 YouTube partner data from comScore Video Metrix revealed that video music channel VEVO drew 43.9 million viewers, while gaming...