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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Thanks to TrueView in-search and in-display video ads, we are now seeing about 5,300 views a day,” said marketing manager Wayne Dryden. TrueView in-search and in-display ads are bid-based video ads that allow ShoppersChoice videos to appear at the...

  4. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    VeryPink boasts an average 10 percent view-through rate of people clicking on her TrueView in-search ads to view the video. Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads...