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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv...

  2. Top 10 High Impact Google AdWords Innovations to Watch Now

    Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click. In limited release, Media Ads contain a video component served in the AdWords ad in search results.

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Thanks to TrueView in-search and in-display video ads, we are now seeing about 5,300 views a day,” said marketing manager Wayne Dryden. TrueView in-search and in-display ads are bid-based video ads that allow ShoppersChoice videos to appear at the...

  4. Google’s Mobile World & Vision for 2012

    Among the highlights: percent of residents own a smartphone.percent of smartphone users use a search engine at least one time per week.percent of smartphone users notice ads on a smartphone – 41 percent on search engines; 46 percent in an app; 25...

  5. Richard Petty Driving Experience Revs Up Fan Engagement 700% on YouTube

    We used our strongest tool – video – to inexpensively execute a campaign powered by Google, the company that has mastered the art and science of search, and is now putting brilliant video advertising techniques into the hands of advertisers large...