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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    billion will be spent on content marketing, video marketing, and social media in 2013. It's the next stage of the advertorial - those ads or "special advertising sections" that appeared in newspapers or magazines and looked like the rest of the...

  2. How to Find (and Hire) Quality Freelancers to Write Content & Linkable Assets

    Use of additional media, like images, video embed, etc. Because when you post ads on Craigslist for freelancers you may become inundated with inquiries. I like to rate the writers on an overall scale of 1 to 5, identifying strengths and weaknesses...

  3. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. Big brands have the obvious advantage in that they’re popular already, they have massive media and advertising budgets and...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    Digital media, including video ads, deliver fast, accurate, and analytical data to track the performance, impact, and return on investment. YouTube TrueView video ads allow ModCloth to promote their engaging video content and then analyze its...