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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. In this case, with their audience targeting layered on top of GDN...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Its acquisition of mobile ad exchange, MoPub, certainly added to the company's push for mobile, and...

  3. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.