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Video Ads Ad Comscore Metrix

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  1. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    According to comScore Video Metrix, Google sites had nearly 2 billion video ads viewed in December 2012. This ability to run the option play has enabled Google sites, driven primarily by YouTube.com, to become the leading video ad property.

  2. Unruly Launches Tool to Predict ‘Shareability’ of Video Ads

    With a global audience of 917 million monthly unique visitors, Unruly has a worldwide reach of 62.1 percent, according to comScore Media Metrix. Sarah Wood, Unruly COO and co-founder, added, “A wildly successful video ad is usually seen as a black...

  3. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Earlier this week, the comScore Video Metrix service released data showing that 182 million U.S. Powered by YouTube, VEVO became the most visited US web network in the Entertainment-Music category in its first month of existence with 35.4 million...

  4. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Today comScore released the latest data from its Video Metrix service, which shows that 188 million U.S. Video Metrix data prompted comScore to advise “caution” when interpreting even month-over-month trends let alone year-over-year trends.