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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You can link your YouTube account directly to your AdWords account and run video ads. You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    YouTube has an incredible amount of music content thanks to its music video library, which is fueled by both major and independent record labels. In preparation for the Music Pass service, YouTube has been working with these labels to sign...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    Clearly, Vine has already changed the video landscape in just 12 short months. And mobile video will increase 16-fold between 2012 and 2017. All this enables digital marketers to keep up with the twists and turns in the video landscape.