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  1. Google Improves GDN Targeting With Bizo Audience Segments

    Ad verifications tool shave helped decrease wasted impressions, but advertisers still waste impressions on users who are not interested in their products. While behavioral targeting, lookalike modeling and content based targeted can help get your...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Clearly, Vine has already changed the video landscape in just 12 short months. And mobile video will increase 16-fold between 2012 and 2017. All this enables digital marketers to keep up with the twists and turns in the video landscape.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube, according to two people briefed on the discussions, a surprising move that would place one of the company’s earliest employees at the helm...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  5. The 2014 Super Bowl Commercials Just Kicked Off

    In fact, both football fans and digital marketers can now get a sneak peek of some of this year's Big Game ads on the YouTube Ad Blitz pregame gallery. Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    But over the last few months there have been a lot more ads which could arguably be identified as both a music video and a full-blown ad. During the next few months, we expect to see a lot more ads that push the boundaries between music video and ad.