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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. Adding on third party data can increase the granularity of which...

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    Clearly, Vine has already changed the video landscape in just 12 short months. And mobile video will increase 16-fold between 2012 and 2017. All this enables digital marketers to keep up with the twists and turns in the video landscape.

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    All three of them rose up through the ranks in the ads organization, although Kamangar also worked on products like Gmail and Docs. They reported, "Google is likely to tap longtime ad products head Susan Wojcicki as the new head of YouTube...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize ad buys accordingly. Once mobile ads are served, advertisers should think about the experience the consumer will have.

  5. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    These ads are a great example of understanding user behavior in the use of search. It also shows how YouTube and Hulu play a key role in consumers seeking and sharing these ads. To understand if and how consumers are talking about these ads, check...

  6. The 2014 Super Bowl Commercials Just Kicked Off

    Unruly's new data also shows digital marketers that Super Bowl 2013 video ads attracted almost twice as many shares online as the previous year. In fact, the top 10 most shared ads from Super Bowl 2013 generated a total of 10.2 million shares...