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  1. Search Ad Revenues Hit Record $16.9 Billion in 2012 [Report]

    The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.

  2. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    What are some best practices on Google product listing ads? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices...

  3. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the other two types of positions. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads...

  4. Scroogled Rises: Microsoft Back on Attack as Google Faces New Antitrust Complaint

    The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...

  6. A Strategy Map for Google Display Network Success

    Video ads: Mostly, you’ll use these on YouTube. You can also utilize video ads to drive brand awareness and achieve product visibility. Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance.

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Create rich media content like video, as it's easier to get a video to rank on the first...