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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    The broader the keyword, the greater the reach, but unfortunately the relevancy can also slip since ads can be served on less relevant keywords. This can further complicate things when your ads can also appear for "related searches" or when someone...

  2. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. This morning, Unruly opens its doors on its first Social...

  3. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Are algorithmic updates created solely to force webmasters to buy ads and increase Google's bottom line? In a new video, Cutts also addressed the difference between a data refresh and an algorithm update, and where he believes SEO professionals are...

  4. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Goodbye boring text ads, hello rich media. One of my favorite things about rich media ads is experimenting and testing which format works best with which message. Whether you choose to use text, images, animation, or video, you've got endless...

  5. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Video is an excellent form of content marketing that is still under-utilized by small businesses. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed. But there is also a sense of confusion as the line often...

  6. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Evaluating campaigns on a viewable impression basis promises to give viewable ads the credit they actually deserve in driving performance. That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad...

  7. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    Soldiers and family members can video-chat, companies can collaborate and experts can render much needed assistance, all without geographic constraints. They've managed to harvest enough information, track enough movement and apply both on a real...