Matt Cutts admitted it on video back in 2009, and my colleague Caragh McKenna spoke about it at SES London. AFC doesn't always qualify as a candidate for QDF, but time factors can define awesome, especially for rich media content, such as trending...
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Facebook makes it easier for advertisers to run...
We can now map that need state to web pages, keyword ads, display ads, and more. At minimum, you'll need to catalog by ID, URL, title, type (web page, PDF, video, etc.relevance (will it make the transition?
Video ads reached 52 percent of the total U.S.population an average of 82 times during the month. Top 10 Video Ad Properties by Video Ads Viewed Hulu delivered the highest frequency of video ads to its viewers with an average of 61.
Digital video ads are about 30 to 40 percent more likely to reach Under 35-year-olds than the typical online display ad, making this medium a valuable way of reaching these sometimes more-difficult-to-reach consumers.
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
The new Mobile advertising format ($3.4 billion, 9 percent of revenues) basically lumps together any ads that appear on mobile devices (smartphones, feature phones, and tablets), including display, text messaging, search, and audio/video ads.
What are some best practices on Google product listing ads? In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices...
It seems they're just following users' lead; last year the social network shared their own research, which showed that posts including a photo album, picture, or video generate about 180 percent, 120 percent, and 100 percent more engagement...
In January, Unruly launched a tool to predict the "sharability" of video ads. Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social...
Not surprisingly, ads placed at the beginning of a video result in significantly more impressions than the other two types of positions. Ads placed at the end of a video have a better click-through rate – about 3 percent –when compared to ads...
BIA/Kelsey projects that video and mobile social ads will be the prime motivators for the future growth. Native social formats, including video and mobile-social advertising will be the principal market growth drivers.
Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. Foursquare Planning to Offer Check-in Data to Target Ads on Other Platforms – Advertising Age
Several pay-per-click marketing leaders gathered in Austin, Texas, for HeroConf this week and shared their top tips and tricks on PPC topics including retargeting, product ads, and PPC abroad. Google AdWords New Enhanced Campaigns Connect Ads With...
The attack ads coincide with another European antitrust complaint orchestrated by Microsoft relating to Google's Android software. Microsoft has previously spent millions of dollars attacking Google in print and TV ads over its paid Google Shopping...
If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the upper part of the marketing funnel...
For a video tutorial on merging your Business and Local pages, check out Matthew Hunt's video here. If you haven't yet claimed your Google+ Business page, I recommend John Haydon's short video tutorial on how to do it, here.
Video ads: Mostly, you’ll use these on YouTube. You can also utilize video ads to drive brand awareness and achieve product visibility. Superior ad specificity: When your targeting is precise, your ads can achieve a higher level of relevance.
Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Offline, such as radio and TV ads Create rich media content like video, as it's easier to get a video to rank on the first...
Orabrush was also one of the first businesses to use YouTube TrueView video ads. Harmon then used YouTube video ads to reach more people and grow their fan base. With a $500 budget, they produced and posted their first video, "Bad Breath Test – How...
