The comScore Video Metrix service has just released data that shows 181.9 million Americans watched 38.8 billion online content videos in April 2013, while the number of video ad views reached an all-time high of 13.2 billion.
That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.
And Jim Henson Family TV will be offering ad-free, exclusive content for a special introductory price of only $2.99/month, or $24.99/year. That's why YouTube recently announced that the video-sharing website had hit the incredible milestone of 1...
The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Facebook makes it easier for advertisers to run ads on feature phones only – InsideFacebook"Feature phones only" now an option in the "creative ad placements" section of Power Editor and Ads API. Enhanced campaigns improvements for Google+ and...
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March 2013, while the number of video ad views reached an all-time high at 13.2 billion that month.
NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad spend should be allocated to digital video? Digital video ads are about 30 to 40 percent more...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Video ad click rates and ad impressions have remained consistent throughout 2012. New TV and sports content drove the highest growth in video streams in Q4 2012. Video is a powerful way to reach audiences both for publishers and advertisers.
Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend...
In addition to a new video (below), Scroogled.com has been revamped so when you arrive Microsoft screams that "GOOGLE SHARES YOUR PERSONAL INFO WITH APP MAKERS". Commenting on Microsoft's latest ad campaign, a Google spokesperson said, "Google...
Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX After all, RTB is now rapidly expanding into mobile and video.
Same thing with video games; I can kill computer aliens in a respectable fashion, but put me up against a crack team of 13-year-old gamers in a multi-player tournament and I'll get crushed. Now that may require developing some mobile-specific...
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Viewers are also discovering videos socially – 9 percent of...
ComScore Video Metrix reported that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion. In August 2012, Americans viewed 9.5 billion video ads, with each of the top 4...
While the notion of TV everywhere lets us watch TV at will regardless of our physical location, the increasingly seamless ability to channel streaming video through the TV set makes the living room that much more compelling.
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
Dollar Shave Club spread like wildfire when they released they’re hilarious video “Our Blades Are F****** Great! Calvin Klein has a large and active twitter base, so it was a smart move for them to leverage Vine to run this ad during the power...
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video...
