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Video Ad Online Content Users Watched

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  1. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Viewers who enjoyed the video they watched demonstrated 139 percent higher brand association, 97 percent higher purchase intent, 35 percent higher brand favorability, and 14 percent higher brand recall than their counterparts who did not enjoy the...

  2. YouTube Investment in VEVO Would Strengthen its Top Position in Online Video Rankings

    Internet users watched 38.7 billion online content videos in December 2012, while video ad views totaled 11.3 billion. Google sites, driven primarily by video viewing at YouTube, ranked as the top online video content property that month with 153...

  3. Maker Studios Takes Third Place in YouTube Partner Channels Ranking

    Internet users watched more than 39 billion online content videos in September 2012, while video ad views totaled 9.4 billion. Internet users who watched 37.7 billion online content videos in August, when video ad views totaled 9.5 billion.

  4. comScore: Online Video Content Reaches Record 188 Million U.S. Viewers

    Internet users watched online content videos that month. Internet users watched 37.7 billion online content videos in August 2012. The duration of the average online content video was 6.7 minutes, while the average online video ad was 0.4 minutes.

  5. Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

    Internet users watched 36.9 billion online content videos in July 2012. Third, the average American viewer watched online videos for 1,336.8 minutes (22.3 hours) in July 2012. Americans viewed 9.6 billion video ads in July 2012, with each of the...