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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    An example of an autoplaying video ad, plus other serious ad problems: In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions).

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more.