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  1. Search Revenues Hit $8.7 Billion in First Half of 2013

    Revenue from search ads still continues to rise, despite concerns that changes to Google AdWords (the switch to enhanced campaigns) might have caused a reduction or shift in ad investments. Despite concerns about ad spend being down, the...

  2. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    AdWords is connecting the dots to capture "leaked" conversions (cross-device) with estimates. No action is required on behalf of Google AdWords Users currently using conversion tags to take advantage of campaign performance across all properties.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Keywords connect a searcher's search terms to relevant ads created in AdWords. For each keyword we can assign a match type, which basically determines how...