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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    AOL (including Adap.tv), Google Sites (driven primarily by video viewing at YouTube.com), and other video ad properties, or TV? SW: Facebook's video offering will accelerate the shift of ad spend away from TV into digital and will steal some share...

  2. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    That said, as digital becomes increasingly effective at demonstrating quantifiable results and as video ad inventory grows, we're witnessing a clear paradigm shift that is putting it in the same conversation as TV.

  3. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...