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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    VeryPink boasts an average 10 percent view-through rate of people clicking on her TrueView in-search ads to view the video. Most uptake happens organically and by word of mouth, but VeryPink also uses YouTube TrueView in-search and in-display ads...

  3. ModCloth Converts Customers into Brand Evangelists with YouTube

    Compared to their average $0.55 cost-per-click search campaigns, ModCloth has been able to strategically reach even more customers with an average $0.06 cost-per-view TrueView video ad campaigns. YouTube TrueView video ads allow ModCloth to promote...