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  1. Search Top Priority Among SMBs [Study]

    As you'll see in the chart below, social media, mobile, broadcast and cable, and video priority ranges from 45 percent to 40 percent. In an effort to determine the priorities of small and medium-sized businesses (SMBs) for the coming year, BIA...

  2. Bing Adds Auction Insights to Web Interface

    Bing plans to release an instructional video on Auction Insights later this week. Bing's Auction Insights, the process that determines which ads are shown and where every time a user does a search on the Yahoo Bing Network, is now available in the...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    And there are times that I’ve seen multiple video ads on one page, and both have started playing! I wish I had video of myself trying to find, and then pause, multiple video ads at one time. Needless to say, employing autoplaying video or audio ads...

  4. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  5. "Content Performance Marketing" – 3 Steps to Future Success

    One great example of answering these types of queries with in-demand content is Nordstrom and its how-to video on scarves, answering the query "how to tie a scarf. Being able to perform the best practices of on-page optimization or video...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    These behavior patterns may include things like a user downloading an e-book, spending several minutes on your services pages, or watching more than 75 percent of a particular video on your website. Adapt your content delivery to use more video...