Richard Fleck, Vice President, Strategic Services from Responsys, spoke about the importance of understanding who your customers actually are and how to engage them in different points of the customer lifecycle.
Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Hundreds of experienced and knowledgeable marketers will gather together later this week for SES Toronto 2013. Two of those marketers, Helen Overland from Search Engine...
Quick actions include things you would want to do like play a song or video," reads the announcement from Antoine Leblond, Corporate Vice President. If you have Windows 8, Microsoft says it's going to revolutionize your search experience now that...
The viral news site, which already has 60 million unique visitors to its home page and nearly 1 million subscribers across six YouTube channels, is opening a social video studio in Los Angeles to create a mix of original news and entertainment...
Monetate's vice president of marketing, Blair Lyon, explains why email can be so successful in ecommerce marketing: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows...
And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...
SAP’s Vice President of Marketing and Content Strategy, Michael Brenner says: “Multi-channel marketing is the 2nd core piece of Content Strategy, which seeks to provide the content our audiences are searching for, in all the places they search.
Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas...
Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Google’s Active View viewability measurement solution has been given the nod...
Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Enhanced campaigns get Google+ annotations and an upgrade...
The Brooks event will be the festival's only "live event per se," said Walter Levitt, executive vice president of marketing at Comedy Central. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the...
For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy at iCrossing, member of the board of directors and vice president at SEMPO, and author of "Search t...
We reached back out to the company that set up the links and spoke with a vice president about next steps. My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural...
Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...
Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. Many women are helping to shape the marketing world by...
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
Digitas is another customer, and Sean McDonald, vice president and group director, search engine marketing for the agency, says, "It's a solid tool that really does a lot of the things we need to make our lives easier.
With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...
As consumers, we reach out to the device closest to us to find the information we need” said Sridhar Ramaswamy, Senior Vice President of Engineering at Google, “Advertisers need to be present and relevant across the growing number and wide range...
Barone, Vice President of Strategy at Overit, is one of the most well-known and respected writers and a top marketing thought leader. Search Engine Watch is glad to officially welcome Lisa Barone to our team of expert contributors.
