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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Vice president and principal analyst at Forrester, Sucharita Mulpuru, said the renewed interest in display advertising makes social a more viable option for acquisition. A study by Shop.org and Forrester Research shows 85 percent of retailers...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In a blog post confirming the move, Jay Rossiter, senior vice president, Cloud Platform Group at Yahoo writes, "Over the past two years, our teams have been incredibly focused on our mission: making the world’s daily habits more inspiring and...

  3. Rachel Louise Carson Google Doodle Honors Marine Biologist, 'Silent Spring' Author

    Her famous book was re-released in 1994 with an introduction by Vice President Al Gore. In 1980 Carson was posthumously awarded a Presidential Medal of Freedom by then-president Jimmy Carter. Today's Google Doodle honors marine biologist Rachel...

  4. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Jerry Dischler, Google's vice president of AdWords Product Management, announced four enterprise-class tools to improve workflow, reporting, and optimization in AdWords: Google announced a number of new AdWords features and enhancements this...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. Wojcicki joined Google in 1999 as employee number 16, pushed hard for...

  7. Future of Search & Content Marketing: Expand Your Mindset

    This was the focus of the Future of Search and Content Marketing talk led by Jeff MacGurn, vice president of earned media at Covario. Google, Bing, and Yahoo aren’t going away, but they will become less important in the grand scheme of content...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of mobile and social, to learn more about the lessons learned when implementing click to call in their AdWords...

  9. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Marketers need a better way to create, optimize, and deliver content across all online and offline channels," said Suresh Vittal, vice president, marketing strategy, Digital Marketing, Adobe. Adobe has announced integration between two key products...

  10. Adobe Analytics Adds 6 New Features

    Today's marketers are being held accountable for consistently improving the returns they can deliver on marketing spend," said Bill Ingram, vice president of Adobe Analytics and Adobe Social. It seems that 2013 is shaping up to be the year of...