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  1. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Monetate's vice president of marketing, Blair Lyon, explains why email can be so successful in ecommerce marketing: Search and social have long been touted as the dynamic duo in marketing, but data from Monetate's Ecommerce Quarterly report shows...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And this week Robert Kyncl, Vice President, Global Head of Content Partnerships for YouTube, announced that these visitors "are watching more than 6 billion hours of video each month on YouTube; almost an hour a month for every person on Earth and...

  3. Pinterest Fail: 70% of Brand Engagement is Generated by Users [Study]

    Brands need to go forth and pin," said senior vice president of social, mobile, and content lead at Digitas Jordan Bitterman. Approximately 70 percent of brand engagement on Pinterest is generated by users, according to a recent study by Digitas...

  4. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. Google’s Active View viewability measurement solution has been given the nod...

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    We reached back out to the company that set up the links and spoke with a vice president about next steps. My client (the small business owner) explained the situation to the vice president in detail, while I explained more about Penguin, unnatural...

  6. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Day 2 of SES New York started off with a keynote by Joel Lunenfeld, Vice President of Global Brand Strategy from Twitter. He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the...

  7. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Lisa Barone, Vice President of Strategy at Overit, said she's been fortunate to have several women to look up to, starting when she entered the industry and lasting all the way through today. Many women are helping to shape the marketing world by...

  8. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    With paid social media advertising on the rise, it's no surprise that marketers are beginning to look for true measures of return on investment to justify their investment," says senior vice president of product leadership for advertising...

  9. Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

    As consumers, we reach out to the device closest to us to find the information we need” said Sridhar Ramaswamy, Senior Vice President of Engineering at Google, “Advertisers need to be present and relevant across the growing number and wide range...