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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. This similarity leads to a very big advantage when it's time to attribute events via the Open URL with a Click ID method (to attribute app...

  2. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions. The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Play, iTunes), according to comScore. Google Apps: The Apps link on the Google Search app homepage routes users to the full suite of Google applications, increasing the possibility that one might search for results via Google+, Google+Local...