SEO News


  1. Improved Targeting Available for Bing

    With targeting options like this, you can have the ability to overlay your SEM efforts to similar ZIP codes you currently target via direct mail or display advertising. Bing continues to roll out new features that help SEM managers more closely...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...

  3. Amazon and Google: Friends, Enemies or Frenemies?

    It serves text-based keyword ads via Google AdWords, which is also the foundation of Google's online advertising business. At the same time, the tech giant serves product search ads via Google Shopping, or Product Listing Ads (PLAs).

  4. Four Reasons Google+ Might Still Be Alive After All

    A week earlier, Google+ teamed up with Chromecast to allow users to display their full Google+ feed on their TVs with Chromecast via the Google+ mobile app. Between Google shutting down its authorship program and Senior Vice President of...

  5. For Every Link You Earn There Are Five More Worth Building

    What would keep you from finding relevant websites and encouraging them to promote it to their audiences via links? What is the difference between link building and link earning? Links you build require action on your behalf, while links you earn...

  6. Apple Watch Opens New Doors in Local Search

    At the Apple event on September 9, Vice President of Technology Kevin Lynch said users will be able to search for locations via dictation or favorites, map out the routes and receive haptic feedback at each turn - including different notifications...

  7. Bad Link-Building You Should Be Doing

    Maybe via LinkedIn or other social avenue and not just another email so you don’t get confused with the litany of spammers or are at least lumped in with a smaller group of them. For those who read SEW regularly, you’ll know that for the past few...

  8. Owned Content: Lead Generation vs. Organic Visibility

    While Paid is of course the exposure we have to shell out dollars to receive, Earned media is what our brand, more specifically Owned and Paid, have built for us via user-generated content, social engagement, etc.

  9. Brand Terms: To Bid or Not to Bid? [Bing Ads Study]

    All data was collected on only PC users searching via Bing, and weighted by impression volume. There is a fine line between capitalizing on the additional traffic that ads associated with brand terms deliver, cannibalizing free organic search...

  10. Building Future Safe Links – 5 Questions to Ask Yourself

    Any benefits that come with normal brand exposure can come via link building as well. Given Matt Cutts' statement against guest blogging for SEO (links) in January, this is yet another Google move to condemn low-quality guest blogging.