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  1. Google Adds New Features to Tag Manager

    Homepage image via Shutterstock. Google has enhanced Tag Manager's capabilities by adding new APIs, more third-party templates, and a new intuitive interface. According to Google, the new Google Tag Manager API will enable users to customize the...

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  2. Teens Love Google Voice Search

    Homepage image via Shutterstock. Mobile voice searches have more than doubled in the past year, and, perhaps not surprisingly, they are more popular among teens than adults, according to Google's Mobile Voice Study, conducted by Northstar Research.

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  3. Do Weak Links Reveal Powerful Opportunities?

    Homepage image via www.DollarPhotoClub.com. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.

  4. 3 Building Blocks for Content and Search Marketing Success

    It is a form of converged media that combines paid and owned media while allowing you to distribute and increase reach via earned media (social). The search-marketing environment that we live, communicate, and work in has changed rapidly from a...

  5. Penguin – What Happens Next? 10 Data-Led Predictions

    Google talks a lot about "brand building" and one of the best ways to measure brand is to do so via "listening" through either social or Web mentions and sentiment. For those still impacted by the initial "shock and awe" tactics employed by Google...

  6. Know Your Platforms: AdWords vs. AdWords Express

    If you have any questions about whether to use AdWords or AdWords Express, feel free to comment below or contact the AdWords Express team via phone or email. Smart businesses know that in order to reach consumers these days, many of them need...

  7. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    Homepage image via Shutterstock. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down in providing the most useful answers, according to a new study. Google has been developing its Knowledge Vault, a...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    Google Places – your Google places account will need to be managed via bulk upload. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also display a store marker.

  9. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  10. Improved Targeting Available for Bing

    With targeting options like this, you can have the ability to overlay your SEM efforts to similar ZIP codes you currently target via direct mail or display advertising. Bing continues to roll out new features that help SEM managers more closely...

  11. Centralizing Location Data: 3 Steps to Local SEO Success

    There are multiple ways to do this, but third party tools can be a good solution if they easily integrate with your internal systems via loaders and APIs. I was part of the relocation effort and the number of decisions that had to be made to move...

  12. Amazon and Google: Friends, Enemies or Frenemies?

    It serves text-based keyword ads via Google AdWords, which is also the foundation of Google's online advertising business. At the same time, the tech giant serves product search ads via Google Shopping, or Product Listing Ads (PLAs).

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  13. Four Reasons Google+ Might Still Be Alive After All

    A week earlier, Google+ teamed up with Chromecast to allow users to display their full Google+ feed on their TVs with Chromecast via the Google+ mobile app. Between Google shutting down its authorship program and Senior Vice President of...

  14. For Every Link You Earn There Are Five More Worth Building

    What would keep you from finding relevant websites and encouraging them to promote it to their audiences via links? What is the difference between link building and link earning? Links you build require action on your behalf, while links you earn...

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