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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    I think what Contently, BuzzFeed, Mashable, and others are doing in the space - having articles/posts/videos created that meet stringent editorial criteria while serving a purpose for the brand - is still very early in the game," said Amy Vernon...

  2. How to Deal With Search Marketing Burnout

    As a 12-year veteran in the search industry, there have been moments when I wondered what the hell I was doing and how I was going to make it through another day. There's a word for it – burnout – and it's a problem in any industry, not just...

  3. Beware of Red Flags When Searching for SEO or Web Dev Services

    This isn't the first negotiation undertaken on your behalf as the term “seasoned veteran” has been bestowed upon you by your colleagues. Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence...

  4. When Machines Start Writing Back: My Problem With DataPop & Automated Content Creation

    Web marketing veteran Bryan Eisenberg told me months ago, “You have to see what these guys are doing. I had the opportunity to meet a few of the folks from DataPop at SES San Francisco this summer. Not one to judge after just one meeting, I knew I...

  5. How to Find a PPC Niche & Attract Customers

    There is the wizard, who speaks to the hesitant visionary; the magician, who appeals to the engineer and technician; and the grizzled veteran, who attracts the young warrior. The grizzled veteran: “You’ve been settling for crappy tools.