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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    All content on the website is produced by the same person or organization. Page level checks for E-A-T are important when a website has different authors on different pages. Website level checks for E-A-T are important in the following situations:

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Plus, no one likes to see a person or a brand talk about themselves and only share their own content all the time. Include stats on why this is important. But it need not be that way. After all, everybody needsgood and reliable information when it...

  3. Why You Need to Own Your Data & Digital Assets

    Rarely does one person or vendor manage digital assets like the website, social media, video, etc.throughout the life of the organization. After all, it takes much more than the "Dashboard" report to understand how effectively a website, social...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The revolution of the Internet is that it made the distribution of content by any person much easier and almost barrier free. It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are...

  5. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...