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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    And how important is personalized marketing and advertising messages to the average person? Beyond online research behaviors, Placeable wanted to understand how fast the average person was adopting to the progressive marketing mindset that...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Make sure they're not the type of person who goes on a political rant or posts something obscene or offensive. Why is this important? Tesco was in the midst of a controversy over using horse meat in its burgers and was fighting reputation fires all...

  3. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Start with your most important personas first, and then work your way back until you have content pieces that will reach each person you're targeting when they need it most. For simplicity sake, let's assume you only have one type of person you're...

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    They go on to explain that it's not enough to be the person that speaks Spanish, the most efficient sales leader, or some other similar skill-based position. Cutts' call to action is an important opportunity to look at guest blogging as just one...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Cernan, the NASA astronaut who became the 11th person to walk on the Moon and "the last man on the Moon". Fundamentals are important so looking back informs us how to go forward. Content marketing is all the rage today, but did you know the...

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    The downside is that you lose all credit for keywords that generated the person's interest in your brand in the first place. The goal of attribution modeling is to choose different weighting options that might reflect how a person interacts with...