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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Basic: Remarket to people who've left your site without converting at all. It's a simple fact: people who've already clicked on your ads, but haven't converted, are more likely to do so than those who haven't engaged with your ads at all.

  2. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. Important! To maximize your content efficiency, it's also important to develop systems to in all the different formats...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    For example, there are forums and support pages for people with specific diseases. Page level checks for E-A-T are important when a website has different authors on different pages. Website level checks for E-A-T are important in the following...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They've simply made it a community where people share advice and post valuable and relevant articles. Include stats on why this is important. Well, you'd be surprised to know how many people want to read about them, seeing as struggling with...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    So, I’ve crafted some offline scenarios based on actual Panda hits that can hopefully get important points across (without focusing on Web or SEO lingo). Sure, we have the 23 questions from Google, but those are older, and still confusing for some...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive design, dynamic serving, and separate mobile URLs – to see which configuration has the most errors associated with it, and how that affects important...

  7. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    In creating content, it's important to grab as much information from your clients as you possibly can – the more you can absorb from them the better the creative content ideas that you come up with. Customers will take up the offer, especially if...

  8. Mobile Advertising Measurement: Winning the Long Game

    Not all apps are created for the same purpose or target audience so each app will have different events that are considered important. These strategies each play a distinct and important role. If you have a lot of installs but people aren't opening...