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  1. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    For deeper down the funnel, it means learning how to slice and dice visitor segments to learn where you visitors are (and are not) coming from. Depending on your vertical, you may also find synergy between social and SEO presence to be important.

  2. The New Era of Travel Affiliate Marketing

    So a significant slice of $1.65 billion puts affiliates in the U.S.travel industry in a reasonably comfortable place. Diane Clarkson, analyst for Jupiter Research, concedes that even they haven't looked specifically at the potential for this vertical.

  3. Google Real Estate? It's Google Base Again, Google's Vertical Play

    Vertical search is the idea that you'll look at only one segment of that interest spectrum, a vertical slice, a focus just on health -- or cars -- or news, etc. But it's interesting to see how Google's delivering on the promise of Google Base as...