RG: The Oreo ad created by 360i during the Super Bowl blackout was a great example of spontaneous real-time marketing, but it was only one small slice of what true real time content marketing entails.
For deeper down the funnel, it means learning how to slice and dice visitor segments to learn where you visitors are (and are not) coming from. Depending on your vertical, you may also find synergy between social and SEO presence to be important.
Whether they realize it or not, search marketers are best positioned to own the significant slice of the digital budget if they act now, and if they act in the right way. Meet partners in your vertical and outside of it, collaborate, connect, learn...
So a significant slice of $1.65 billion puts affiliates in the U.S.travel industry in a reasonably comfortable place. Diane Clarkson, analyst for Jupiter Research, concedes that even they haven't looked specifically at the potential for this vertical.
Search Engine Market Share: comScore's December ScorecardGoogle increased its slice of the growing global search pie in just-released search engine market share stats from comScore. The Google of PropertyJust when you thought the days of aspiring...
Live Search aggregates vertical search engines in a SHEL game where the Microsoft prize is the searchers' true intentions; the ultimate payout: a bigger slice of online ad dollars. Trovix is a vertical search engine (people/jobs).
No matter how you slice this, bringing search in-house is about one key concept: control. By doing this, you'll be able to focus on the unique aspects of each vertical and decide which should get the most attention.
Google is distributing its engine and giving potentially thousands of human editors the ability to slice and dice its index in myriad specialized ways, creating vertical and sub-vertical search results.
Vertical search is the idea that you'll look at only one segment of that interest spectrum, a vertical slice, a focus just on health -- or cars -- or news, etc. But it's interesting to see how Google's delivering on the promise of Google Base as...
Answers.com will earn a slice of any revenues generated by referral traffic. The increasingly popular vertical engine Answers.com has just announced a partnership with IceRocket. According to the news release, IceRocket will send visitors to...
They want a slice of paid inclusion revenues, in order to maintain their own services. Blending Vertical Results & Other AltaVista Improvements The Search Engine Report, March 5, 2001 That means instead of the news from the search front being...
Portals: Who gets the bigger slice? What I especially love is that Go followed the latest advice of the analysts to go vertical, but it was too late to save the company. Will your favorite search engine be around tomorrow?
