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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. By this point you’ll probably have a relatively good feel for the major motivators and pain...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    PPC:Using a piece of Java code, dynamic pages can insert different messages based on user data from automation and CRM. Keywords: For example, marketing automation platforms will give deep insights into which keywords existing leads are using to...

  3. Universal Search Should Be a Plus

    The organic results could also yield a result for the Circuit City domain with site links and a Plus Box for financial information (including a stock quote and graph), shopping engine listings, local listings (if the user provided a ZIP code...

  4. SearchDay: Tips for Making the Most of SES San Jose

    Within a given zip code, advertisers can buy 25, 50, 75, or 100 percent of the ads, giving them the ability to target . Whether your goal is to drive traffic to your site or advertise a product or service Facebook Ads allow you to reach your exact...

  5. Inside AdWords and Contextual Advertising: The Tipping Point

    Google's testing Gadget Ads, which are like standalone "code kiosks" that can be embedded into Web pages like the user-constructed iGoogle. This service extends advertiser reach, provides users with highly relevant ads, and enables Web site...

  6. Implementing your Search Strategy for the Latino Market, Part 1

    TLD are divided in two different kinds: Generic (gTLD) and Country Code (ccTLD).ccTLDs are commonly used to identify the location of a site. According to Ian McAnerin, CEO of McAnerin Networks, the best method for showing up in your targeted...