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Vertical Search Services

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  1. New Cross-Account Conversion Tracking In AdWords Helps You Better Understand Path to Conversion

    Paid search is a great channel for getting in front of consumers who are actively looking for information on product and services. Cross-Account Search Funnels Seeing search funnels across all of your accounts will also help you visualize the path...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Financial services was the only vertical to see a decline. Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them.

  4. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Competitors say that Google manipulates its results by heavily featuring its own products and services. Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European...