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  1. SearchDay | Is Your Landing Page Relevant?

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Link Building 101, Part 1 SEW EXPERTS: SEM 101 The concept of getting...

  2. SearchDay | Battling Click Fraud

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Search Engine Watch Experts Columns

  3. SearchDay | Revisiting 2008 Search Predictions

    SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. SEO Site Structure 101, Part 1 SEM 101 When you search, you're actually searching a database of information that has been collected and stored by...

  4. SearchDay | Universal Search Should Be a Plus

    SEM CROSSFIRE Could our industry's Big Three replace the old ones? Keyword Discovery 101, Part 1 SEM 101 Developing proficiency for identifying and refining your keywords crosses many disciplines. News from the Search Engine Watch Blog

  5. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  6. SearchDay | The Organic and Paid Balancing Act

    SEO During E-Commerce Application Development SEM CROSSFIRE E-commerce applications for Web sites can take thousands of hours to build, and require patience and determination on the part of the organization.

  7. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  8. SearchDay | Interpreting Keyword Reports

    SEM CROSSFIRE To achieve SERP nirvana, your search engine optimization and paid search efforts must have the same goal. Is Your SEM Truly Looking at Search Holistically? News from the Search Engine Watch Blog