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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    And that only leads to business owners spinning their wheels, with nothing to show but extreme frustration and anemic trending lines. I recommend reading the rest of this post now on Search Engine Watch, and then heading over to the tutorial to...

  2. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    For business, Minerazzi allows an organization to build a small, searchable index relevant to any specific set of data. In addition to helping with mining content from your index, these ratios also provide important clues about the nature of a...

  3. SEO Fail! 10 Most Commonly Overused Website Techniques

    This type of content development, search engine trolling, is against Google’s TOS and bad for users. If you cannot answer the why with very specific business goals supported by research and user data, then it is best to skip the “cool” and stay...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph...

  5. Will Europe Force Google to Change How it Displays Search Results?

    Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner.

  6. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    If the present FTC guidelines on paid placements are being widely flouted, or if certain industry segments – such as vertical search sites – harbor particular practices that mislead consumers, result in fraud, or offer unfair competitive advantage...

  7. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. In order for you to remain around (be you in-house marketer, business owner...

  8. Why Email Marketing Shouldn't be an Ugly Stepchild

    While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people check their email more than 6 times per day. But small business owners do themselves a huge disservice by...