From content mapping, to on-page optimization, to link building, keywords inform your search engine marketing efforts. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. I think someone starting a business or a campaign in general that is in a vertical that isn't...
SEO isn't just search engine optimization anymore. Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique...
On a site largely used as a search engine, grabbing user attention on the homepage will be an uphill battle. Recent Videos: Two (vertical) or three (horizontal) of the most recent videos from a channel.
YouTube is an amazing partner because they have the content, the resources, the engine, the audience. In you search for "time lapse" on YouTube, you'll see over 500,000 video results, which have millions of views.
I can’t recall anyone I’ve met who only uses social networks, but does not use a search engine. RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine...
Microsoft's search engine Bing has owned a small margin of the search market. Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European Union (EU) concerns that the...
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. Every search marketer knows Google dominates in U.S.search...
Also, be sure to add the transcription of the infographic to your document as well, to beef it up for search engine consumption. Hosting it on YouTube is easier, YouTube videos appear in the blended results, and you leverage the power of YouTube’s...
You can argue about how this might be measured by a search engine. After that, consider a very small number of directories specific to your vertical market. The purpose was to get links to drive search rankings.
This type of content development, search engine trolling, is against Google’s TOS and bad for users. However, a really good site search might be an even better method for quick site access. Vertical Scroll Sites
In 2013 marketers will increase their efforts to optimize their mobile websites, as well as focus on targeted ways to drive quality traffic to them apart from traditional desktop-based search engine strategies.
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Explain how the engine spins the propeller, which pulls the plane forward, moving the air over the wings.
Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph...
Consider the case of a search on link building that brings up this Search Engine Watch article: The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different.
Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner.
There are close to zero scenarios where I can see a link drop in a forum or blog comment as having any signal value to a search engine. So from a search rank perspective, how does a search engine account for the fact that a brand might be...
There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the...
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. While every search engine is trying to go beyond the "10 blue links" type of result sets, Ask.com's vision is...
Well until some other engine enters the vertical, then it might just all change again. Now you may see your search rankings significantly lowered for just not watching your comment spam or for having too many ads on a page above the fold.
