I can’t recall anyone I’ve met who only uses social networks, but does not use a search engine. RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine...
Microsoft's search engine Bing has owned a small margin of the search market. Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European Union (EU) concerns that the...
Of the 41,548 advertisers who had paid search ads appear on either engine during Q3 2012, 42 percent (or 17,458) didn't record any ad exposures on YBN's first SERPs during the period. Every search marketer knows Google dominates in U.S.search...
Also, be sure to add the transcription of the infographic to your document as well, to beef it up for search engine consumption. Hosting it on YouTube is easier, YouTube videos appear in the blended results, and you leverage the power of YouTube’s...
You can argue about how this might be measured by a search engine. After that, consider a very small number of directories specific to your vertical market. The purpose was to get links to drive search rankings.
This type of content development, search engine trolling, is against Google’s TOS and bad for users. However, a really good site search might be an even better method for quick site access. Vertical Scroll Sites
In 2013 marketers will increase their efforts to optimize their mobile websites, as well as focus on targeted ways to drive quality traffic to them apart from traditional desktop-based search engine strategies.
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Explain how the engine spins the propeller, which pulls the plane forward, moving the air over the wings.
Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked The potential for Facebook’s new Graph Search feature is huge. When I type in a query, such as “friends who have been to Rome, Italy,” Graph...
Consider the case of a search on link building that brings up this Search Engine Watch article: The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different.
Although Google escaped relatively unscathed from a U.S.antitrust investigation into its business practices by the FTC, Europe may bring a less favorable result for the dominant search engine, based on comments by the EU competition commissioner.
There are close to zero scenarios where I can see a link drop in a forum or blog comment as having any signal value to a search engine. So from a search rank perspective, how does a search engine account for the fact that a brand might be...
There were more than a few players sponsoring politically-oriented search engine marketing in the months leading up to the election. By comparison, Romney’s official site, mittromney.com, trailed significantly with just 11.7 percent of the...
Ask.com and Quixey, "the search engine for apps" have announced a deal which aims to bridge the gap between the app economy and the web. While every search engine is trying to go beyond the "10 blue links" type of result sets, Ask.com's vision is...
Well until some other engine enters the vertical, then it might just all change again. Now you may see your search rankings significantly lowered for just not watching your comment spam or for having too many ads on a page above the fold.
And that kind of thing points at an opportunity for search engine optimization. App Search Engine Optimization But on features alone, aside from the new "search tools" feature, there is something quite exciting going on here.
Launched August 16, Qihoo Search was the latest search engine to hit China and became one of the largest traffic sources in only a matter of days but where do they sit now as the dust settled? It is expected that the launch of 360 will radically...
Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. In addition, SEMPO has offered “valuable insight and...
With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. There will maybe five to seven players dominant in each vertical.
While the growth numbers in social media and search engine optimization continue to be impressive, the fact remains that 72 percent of people check their email more than 6 times per day. Email marketing is certainly the least sexy topic in the...
