This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...
Recent Videos: Two (vertical) or three (horizontal) of the most recent videos from a channel. An example given by YouTube was, if you watch more videos from your subscriptions than from search and other sources, your recommended videos will be...
In you search for "time lapse" on YouTube, you'll see over 500,000 video results, which have millions of views. All in all, YouTube ads delivered over 200 percent their original video view goal, and view-through rates for TrueView exceeded...
The curators probably won't be individuals, but organizations that hire leaders in a given vertical. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free...
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. The people who use search engines and social are...
Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market in Europe, is...
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. This brings up a number of interesting questions for paid search marketers. Is Google dominant in every vertical?
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Don’t forget about Twitter: Twitter also has an advanced search tool that will also help you find people using the same keywords that are in the vertical you’re trying to reach out to. Not only did she expand her network by meeting various other...
It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. Every site and every vertical is different so I wouldn't tell someone selling nursing home...
For search and content marketers it isn't just the platform but also the data behind it that makes it really exciting. The free tools rank pages by size by vertical and by country, and also show a snapshot of the fastest "growers" and those on the...
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
Depending on your target vertical, local search engines can provide a refreshing new source of prospects, especially for geo-specific campaigns. Now that we’ve established our targets, it’s time to search for geo-specific candidates.
In August, Google began showing seven search results, rather than 10, for certain queries. Among the more interesting conclusions: result SERPs can actually become 14-result SERPs when Google blends local search results (in a pack of 7) with...
After that, consider a very small number of directories specific to your vertical market. The purpose was to get links to drive search rankings. These are thin content pages/sites that exist only to capture search traffic and then to get people to...
I once set up a bunch of new keywords for a client in a very competitive vertical, and couldn’t figure out why they weren’t getting any traffic. PPC best practices such as separating search and content (display) and proper geo-targeting are...
However, a really good site search might be an even better method for quick site access. This type of content development, search engine trolling, is against Google’s TOS and bad for users. Vertical Scroll Sites
For example, smartphone users widely search while on the go for more immediate purchases while tablet users tend to use their devices primarily at home for looking up price comparisons and product/service reviews.
One day, on an afternoon where she was checking rankings during lunch and spending a bit more time with it, our hero Ann took a closer look at the search rankings for her keywords. We’ll describe a "competitive analysis progression" she experienced...
