To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. So as you're qualifying and prioritizing your list of topic ideas, estimated search demand...
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...
For each sub-vertical, different variables (one or two word phrases) which appeared in at least 10 ads from five different advertisers were identified and then used to calculate the ad quality. Each sub-vertical is broken out like this.
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. I think someone starting a business or a campaign in general that is in a vertical that isn't...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. And most importantly, the author has never written for my site, likely wouldn't get a second chance if they did...
Back in 2008, I ranked a website in the top 15 for a one-word term in competitive vertical with no links, a domain that was less than a year old, four weeks from launch, with 1,500 pages of unique, solid, quality content.
This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...
Recent Videos: Two (vertical) or three (horizontal) of the most recent videos from a channel. An example given by YouTube was, if you watch more videos from your subscriptions than from search and other sources, your recommended videos will be...
In you search for "time lapse" on YouTube, you'll see over 500,000 video results, which have millions of views. All in all, YouTube ads delivered over 200 percent their original video view goal, and view-through rates for TrueView exceeded...
The curators probably won't be individuals, but organizations that hire leaders in a given vertical. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...
When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free...
Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take some market share, and it is in single digits percentages at best. The people who use search engines and social are...
Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market in Europe, is...
Every search marketer knows Google dominates in U.S.search volume, handling two-thirds of all search queries. This brings up a number of interesting questions for paid search marketers. Is Google dominant in every vertical?
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Don’t forget about Twitter: Twitter also has an advanced search tool that will also help you find people using the same keywords that are in the vertical you’re trying to reach out to. Not only did she expand her network by meeting various other...
It is about generating the types of content that fulfills your intended user's needs but also satisfies the metrics that search engines are looking for. Every site and every vertical is different so I wouldn't tell someone selling nursing home...
For search and content marketers it isn't just the platform but also the data behind it that makes it really exciting. The free tools rank pages by size by vertical and by country, and also show a snapshot of the fastest "growers" and those on the...
