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  1. Using Analytical Analysis to Help Improve Conversions

    Since mobile traffic is all the rage these days and its contribution to overall site traffic is on the rise, let’s review our two segments within this analytical vertical. For example, you may have seen an organic sales slide in the last few months...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. Businesses that fail to offer optimized mobile...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask them to use Google to search for a company that does what you do. This process should produce a few key insights as to why they’d pick one brand over another in a particular vertical. What began as a passion project among small pockets of data...