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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends, BuzzFeed, Quora or Yahoo Answers for Qfor inspiration. So as you're qualifying and prioritizing your list of topic ideas, estimated search demand...

  2. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Many paid search marketers often go about their business of optimizing their accounts without really caring about what else might be happening in the digital space around them. The most obvious of these integration points is between paid and...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    Being a contributing author, with a recurring content profile on a site, has more value than just what it will bring in terms of search. And most importantly, the author has never written for my site, likely wouldn't get a second chance if they did...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    This can be done on a separate budget that doesn't hit the search marketing team's (shh.don't let the automation team catch on). One of the key points that has caught my attention is the high level of synchronicity that exists between marketing...

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    The curators probably won't be individuals, but organizations that hire leaders in a given vertical. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied to...

  7. Product Listing Ads: How to Maximize Your Returns

    When a user does a search that Google deems product-related your feed will be scanned for products that match the search query used. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free...

  8. Will Google's Proposed Search Fixes End EU Antitrust Case?

    Google competitors have repeatedly accused the firm of owning a vertical search monopoly. Google has submitted proposals to address European Union (EU) concerns that the company, which owns a dominating 90 percent of the search market in Europe, is...