Measures impervious to change are useless. Vertical: Specialized for a specific industry (banking, healthcare, energy) In the context of social media, a relevant example was an article published by Search Engine Watch author Nathan Linnell nearly...
Arnie Kuenn from Vertical Measures recently hosted marketers Mat Siltala, Janet Thaeler, Kaila Strong, and yours truly in a Google Hangout to talk Pinterest marketing tips and tricks for success in this most visual platform.
Internet Marketing Infographic by Vertical Measures So many innovative channels have become available today that on the surface can make the task seem much easier but require hard work, dedication, and a lot of strategy, too.
At the company I work for, Vertical Measures, we’ve done this in the past for Halloween, Christmas, and even Valentine’s Day. As hard as it is to believe it’s already the end of October. Soon we’ll be sitting down for Thanksgiving dinner or going...
Simple Twitter Searches to Generate Content Ideas - Vertical Measures Does what it says on the tin. If you were not swept up in the rapture this weekend, like these poor souls, then be thankful that you did not give away all your money to fund a...
Compelling Content the Key to Every Link Building Campaign - Vertical Measures Industry Google launches first corporate bond deal, taking advantage of low rates - Los Angeles Times Google Turns On Charm to Win Over Europeans - The New York Times
Your Brand's Facebook To-Do List - Vertical Measures Industry Facebook Busted in Clumsy Smear on Google - The Daily Beast Online Seller Who Bullied Customers Pleads Guilty - The New York Times French publishers sue Google for book scanning - AFP
How to Properly Optimize Your Content - Vertical Measures Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google's Search Results 404ing - Search Engine Roundtable
Templatized Personalization an Effective Strategy for Link Building - Vertical Measures Search Industry News Google's 1Q Lobbying Bill Hits New High of $1.48M - Associated Press Google Sued Over Daily Deal Business Venture - Gametime IP
Facebook Promotion: Developing a "Like" Campaign - Vertical Measures Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News New Book on Google Shows Gaffes in China - The New York...
Social Reciprocity and Signals That Factor into Search - Vertical Measures Goal Conversion by Traffic Source in Google Analytics - Vertical Leap Here's a recap of this week's columns and news stories for the week of March 13 to 19, as reported by...
Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. These pieces should be non-brand specific, but can relate directly to statistics or information related to the vertical you're in.
Blog Post SEO Tips: 5 Elements That Boost Rankings - Vertical Measures Here's a recap of this week's columns and news stories for the week of Feb.to 12, as reported by Search Engine Watch, as well as search news and tips from around the web.
Google Analytics measures last-click by default. We were recently engaged in a campaign within the health care vertical where the client was averaging a $300 cost per lead (CPL) and measuring online form leads only.
Vertical Measures Based on a search query, the feature is designed to also return "recommended" users on Twitter. Those users receive rankings, such as "Influential" or "Popular. So a Bing search for [search engine] returns @SEWatch as influential.
Motion Charts: A Hidden Gem in Google Analytics - Vertical Measures We're trying to take Google's core products and add a social component," Schmidt told Reuters. If you think about it, it's obvious. With your permission, knowing more about who...
Rigorous measures need to be taken to ensure the editor of the information is verified and properly counseled on best practices for updating content. Most of the major local search platforms, vertical sites, and directories offer links/portals...
Number of original tweets: In scoring news publications, the Google News algorithm measures how prolific the news source is and the ratio of original to AP content. The reason is simple: it's a brand new vertical and the expectation of smashing...
OnTarget, which launched today in beta at SES Chicago, is a web-based subscription service that measures and . Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will...
In response to my article, Arnie Kuenn from Vertical Measures wrote: "I think #6 [Create a Schedule” might be the most important point. In my last article, I outlined seven basic steps to create a link building campaign.
