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  1. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Get your site in the top positions for a highly trafficked phrase and...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. The exact nature of the impact depends on the marketer, the customer, the product, the vertical, the situation and many other variables...

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Recently I was in the market for a new table saw and searched: The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  5. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Google's hegemony in the browser extends here as well – in...