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  1. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Earned media activity can be an excellent indicator of high performing messages for brands to amplify in market. The exact nature of the impact depends on the marketer, the customer, the product, the vertical, the situation and many other variables...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Recently I was in the market for a new table saw and searched: The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    One problem is that users will typically upload their car ad to as many classified sites as they can find in order to get maximum exposure and hopefully sell their car more quickly; the other is that in the UK, this vertical has a runaway market...

  4. New Data Mining Tool Will Let You Make Your Own Private Search Engine

    Things like products and services, market information even a competitor index can be built quickly for employees to search and mine. Pick your vertical - news, sports, etc or use something more meaningful like the local music scene, internal...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. Google's hegemony in the browser extends here as well – in...

  6. Will Europe Force Google to Change How it Displays Search Results?

    They are monetizing this kind of business, the strong position they have in the general search market and this is not only a dominant position, I think – I fear – there is an abuse of this dominant position," Almunia told the Financial Times.

  7. New Google Universal SERPs Layout Brings Apps to Forefront

    Android Market vs. It's mostly people re-iterating their dislike of the black bar and/or cries of users wanting their "vertical space" back. On first grok it does not seem like much of a change. Just a new button that says "search tools" which is...