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  1. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    No matter what your company size is or whether you cater to businesses or consumers, we designed ClickZ Live around the idea of bringing 'how-tos' versus 'whats. This will include areas such as social media, display, mobile, email, video, digital...

  2. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work together to provide robust integrated marketing campaign. Social TV: Enhancing Your Social are the assets...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Before we jump into the super awesome benefit formulas, the controversial debate of ROI versus CBA needs to be addressed. GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online...

  4. The Call for Call Tracking Is Answered

    Furthermore certain keywords are more likely to drive offline conversions than online - for instance 'find a dentist' versus 'find a dentist online' shows that users are somewhat qualifying themselves as to the kind of conversion they are likely...