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  1. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  2. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. You can certainly use your analytics platform to identify where visitors are falling off and, in some cases, you can simply eye-ball test some things...

  3. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Search remains a crucial driver of traffic for ecommerce, generating 31 percent of website traffic versus just 3 percent each from email and social media. When asked if brands need to rethink social advertising, Lyon says social commerce does have...

  4. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Predefined: New versus returning; referring traffic sources; technographics; geography. Return customers convert better at 4.07 percent, compared to first-time visitors at 2.09 percent. Try displaying recently-added products for returning visitors...

  5. Is rel=author Really a Good Way to Judge Sources of Good Content?

    Clearly, there will be a lot of baby steps before the engines can truly vet this out and create real metrics to determine an author’s authority – which is what they will have to do ultimately versus trying to value them in the current format based...

  6. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    AimClear used a JavaScript test to determine potential bots versus real users. Looking at aimClear’s total organic traffic from every source, which excludes Facebook ads and what we can see in Google Analytics, approximately 63 percent of our total...

  7. Top 10 Web Analytics Myths… Dispelled

    As with any code added to a page, try to measure the benefit of adding additional code versus the cost of not having it on a page. Unique Visitors are Real People Unique visitors is perhaps the single most abused metric in history.

  8. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    But Facebook doesn't explain how it classifies an impression as too short versus valuable enough to count. LinkedIn attracted 50 million visitors worldwide in July, up 16 percent in just the past six months.

  9. Post-Cyber Monday Marketing Ideas

    Imagine the difference between having a billboard in Times Square versus a cornfield in the middle of the country. Videos can be a great source for driving visitors. You would never see anything about buying their blenders, but their compelling...