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  1. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Too many try to seek out simple technical problems that are causing issues versus trying to understand true user engagement. The original algo hit typically feels like a punch in the gut...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    This was a multivariate test, where in addition to the button in hero, SAP tested body with images versus no images and then tested a more human-oriented image for the background of the hero – the big win was getting an offer (CTA) into the hero...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    Then comes the question of Google's interest -- including economic -- to providing people open access to information versus the right of the data subject to have his or her results delisted. When asked if it had statistics around the total removal...