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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    The two biggest problems with this is that sometimes larger clients might not think you are large enough and most importantly a potential buyer knows all the brand equity is in you, versus the name of a company that they can keep growing even if...

  2. Dealing With Onsite Duplicate Content Issues

    It conducts a Google cache check, 404 check, and www versus non-www check by checking the headers returned by both versions of the URL, PR dispersion, and supplemental pages in the Google index. Duplicity can be both onsite and offsite: Onsite...

  3. Android’s New Feature Paves Way for Apps Replacing Web

    Native app usage continues to dominate mobile Web usage, with the percentage of time spent in native apps up 6 percent in 2014 to 86 percent versus 14 percent mobile Web usage. Back around 2009 there was a lot of speculation about whether...

  4. Native Advertising for Small Business: The Missing Link?

    Such a strategy is crucial, as MarketingProfs explains, because content marketers with a documented strategy are eight times more likely — 60 percent versus 7 percent — to rate themselves as being effective content marketers than those without a...

  5. Right to Be Forgotten: Google Refreshes Stats

    The graph below shows the URLs it has removed, versus those it has not. Google got hit hard this year with "Right to Be Forgotten" requests from European countries. Last week, Google updated its Transparency Report to reflect updated data on the...

  6. Cross-Device Measurement: Believe the Hype

    Identifying consumers on desktop versus tablets versus smartphones and even wearables can also help marketers understand consumer behavior on each of these types of devices. With the rise of multi-device usage, it is not always the case that the...

  7. Deal With the Big Rocks First

    Problems Versus Solutions These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  8. SEO Is No One-Trick Pony

    There are reasons why you might consider sub-domain versus sub-directory versus a separate domain. The workshop was four hours and the presentation totaled just more than 100 slides. As you might imagine, there was a lot of stuff to talk about.

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Check Mobile Versus Desktop Traffic (From Google Organic). Too many try to seek out simple technical problems that are causing issues versus trying to understand true user engagement. The original algo hit typically feels like a punch in the gut...

  10. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  11. The Challenge of Enterprise Link-Building in a Content Marketing World

    For example, sometimes it is more specific to thought leadership versus marketing or customer acquisition. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way...