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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    For the purpose of describing the image below, ranking URLs are what we want in search results versus non-ranking. There isn't an SEO in existence that doesn't love crawling a site. There's something undeniably powerful in clicking a button and...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    With Google Hummingbird allowing the search engine to potentially find the same page from multiple queries types or asked in different ways, I wondered how it would impact targeting a phrase like "barrie condos" versus "condos in barrie" when all...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Where do we get our data? And, "How do we further our marketing careers?

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Another 39 percent of marketers used their smartphones to look up locations on the way, versus 22 percent of consumers. According to the research, marketers are more likely to want personalized offers, "with 72 percent of marketers preferring them...

  5. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in the social media world versus something with true authority. Over the years Google algorithm has been changing to take...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Reporting versus selling. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over. The end result was the historic landing of Apollo 11.

  7. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Time: Searchers on Monday and Tuesday mornings typically converted more often and signed up for more valuable insurance policies versus the rest of the week. 2013 brought enhanced campaigns – the good and the bad – to search marketers.

  8. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    It’s interesting to note which topics resonated most with marketers at B2Bs versus B2Cs. Ever wonder what marketing publications and content matters most to marketers? Newly released findings by social insights company Leadtail and DNN Corp.give a...

  9. Future of Search & Content Marketing: Expand Your Mindset

    They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the sentiment metric. This, according to concepts emerging from Covario’s INFLECTIONPoint 2014...