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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    In fact, of the sites studied, 72 percent of separate mobile URLs had errors, versus a negligible amount for responsive design. If you think about it, a couple years ago, there wasn't a lot of difference between if you searched on desktop versus...

  2. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's a great example of making sure Google has the right content indexed versus just any content. Also, the content could be freely indexed versus noindexing the content via the meta robots tag. Now that the dust has settled, it's clear that Panda...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. A percentage of mobile users searched for location and phone number...

  6. The Difference Between App to App and Web to App Advertising

    The chart below has the same matrix set up but shows the results if you want to measure event attribution (versus install attribution as above). This always on phenomenon presents a perfect opportunity for advertisers to drive meaningful engagement...

  7. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    And keeping up means knowing what it means today versus yesterday because as search evolves, so does the terminology. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.