Here’s a couple interesting comparisons from searches in 2013 versus 2004 using those embeddable charts. Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories...
Deciding to link to one page versus another. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the classical strategic thinkers, wrote this saying in his seminal book "On War".
Flowers are delivered in a vase (versus a box) Every Mother's Day, the pressure is on for online flower stores to use elements of persuasion throughout their PPC ads and websites to engage and convert visitors.
Modern marketing and design utilizes both SEO and usability skill sets and for many the usability versus SEO balance is a organizational issue that can be solved via effective project management. To compete successfully in today's new media...
Formerly, different colored pins on the map represented paid advertising versus non-paid, however, engagement wasn't that high as many users didn't understand what the different colors meant. Google has announced a revamping of Google Maps and it...
How to Use this Segment: Apply to any conversion-oriented report to look at differences in conversion rates, conversion paths and different content consumed along the way for people on the free trial versus people who haven't yet tried your...
Every story I read about Google is us versus some other company or some stupid thing, and I just don’t find that very interesting,” he said. Google CEO Larry Page made a surprise appearance on the keynote stage Wednesday at the Google I/O conference.
Mobile devices account for 19 percent of all U.S.paid search clicks, but 14 percent of spending; in the UK, mobiles account for 28 percent of paid search clicks versus 25 percent of spend. Has search lost its luster?
While 56 percent of UK mobile consumers ultimately make a purchase, U.S.mobile searchers show more immediacy with the studies indicating that 17 percent of U.S.searchers versus 9 percent of UK searchers intend to make a purchase immediately.
The marketers who most quickly develop the competency to optimize across channels will be at a significant advantage versus the competition. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single...
For example, in China more people use action game apps versus music game apps, but in Japan it’s the exact opposite. Developing apps require different skills than traditional website development. Mobile app creation forces marketers to understand...
If you look at the conversion for product listing ads versus AdWords, minus branded campaigns in AdWords, product listing ads is going to convert much better. Google Shopping's move to a paid shopping channel has generated a large amount of...
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
In Q1 2012, viral reach share was 55 percent versus non-video content, and by Q4 had grown to 77 percent. Marketers already know people are watching online video more than ever, but what are they watching?
Think of it like McAfee's site advisor, but focused on fighting spam and scams versus viruses and malware. I've completed a lot of Penguin work since April 24, 2012 (more than I ever wanted to if I'm being honest).
Domain naming is so important to your overall foundation, so as a best practice you're better off using sub-directory root domains (example.com/awesome) versus sub-domains (awesome.example.com). And essential.
Successful brands listen and watch how consumers are using and interacting with each other within a platform and infuse themselves naturally into the conversation versus trying to control the behavior.
Blogs (if you’re doing it right) are a more active type of medium versus your website, as the messaging on your website tends to be more static and doesn't get updated as often. Your YouTube video will have a better chance of being ranked at the...
Speakers Erin Everhart (@erinever), director of web marketing, 352 Media Group, and Jo Turnbull (@SEOJoBlogs), founder, SEO Jo Blogs, explained how to build a relationship versus a link and broke down case studies to illustrate why relationship...
A Conductor study suggested that may be in part because users overwhelmingly turn to search as a discovery platform versus social when it comes to online shopping. If tech media coverage frequency were to serve as a barometer of the relative...
