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  1. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Traffic from iPhones outpaces Android devices at 12 percent versus 10 percent, respectively. 'Tis the season for quarterly reports, and this week, RKG released its Q2 report on the state of digital marketing, looking at channels like organic search...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    In fact, of the sites studied, 72 percent of separate mobile URLs had errors, versus a negligible amount for responsive design. If you think about it, a couple years ago, there wasn't a lot of difference between if you searched on desktop versus...

  3. Videos Dominate Universal Search Results 65% of the Time [Study]

    The research found image integration was showing more frequently in the Knowledge Graph, versus between the listings in the main body of the SERP. Since its inception in 2007, universal search results have have morphed to show a multitude of...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The price of a search ad versus a more traditional method of advertising is much more cost-effective. Traditionally, the value in search advertising has always been centered on increases in click-through rates and conversions.

  5. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    It's a great example of making sure Google has the right content indexed versus just any content. Also, the content could be freely indexed versus noindexing the content via the meta robots tag. Now that the dust has settled, it's clear that Panda...

  6. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. A percentage of mobile users searched for location and phone number...