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  1. SearchDay | Get More Attention with Legal PPC Ad Symbols

    Get More Attention with Legal PPC Ad Symbols SEW EXPERTS: PROFITABLE PPC Have you ever tested out non-alphanumeric symbols in your PPC ads? Full story » Print version Developing Successful Viral Marketing Ideas SEW EXPERTS: PROMOTION & LINK...

  2. SearchDay | Battling Click Fraud

    Part II SEW EXPERTS: PROFITABLE PPC Last week's discussion of Google Conversion Optimizer generated a flood of user questions. Best-Kept Secret in PPC? Full story » Print version Full story » Print version

  3. SearchDay | 7 Social Media Predictions for 2009

    PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off the New Year by looking at examples of good and bad combinations of PPC ads and their landing pages. Full story » Print version

  4. SearchDay | President 2.0

    The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? Blog Content Influences Consumer Buying Behavior Posted by Greg Jarboe Nov 14, 2008 New market research has found that blog readers...

  5. SearchDay | Implementation is the Name of the Game

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. Search Advertisers: Don't Miss the Profitable PPC Webcast Posted by Kevin Newcomb Oct 21, 2008 What's the...

  6. Measuring a Text Ad's Effectiveness

    Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets," on October 22, 2008. This week, you'll learn how to compare the effectiveness of text ads in your PPC campaigns.

  7. SearchDay | Measuring a Text Ad's Effectiveness

    Measuring a Text Ad's Effectiveness PROFITABLE PPC Testing and improving ad copy is essential to optimizing overall PPC campaign performance. So it has a direct impact on your campaign's ability to increase the number of profitable sales.

  8. Reading the Tea Leaves: Interpreting Keyword Reports

    Listen to David sharing his PPC tips in a live Search Engine Watch Webcast, "Profitable PPC: The Fundamental Secrets," on October 22, 2008. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?

  9. SearchDay | The Geometry of SEM -- What's your Angle?

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  10. SearchDay | Judging PPC Performance

    Judging PPC Performance: Focus on Conversions PROFITABLE PPC Knowing how and when to make decisions about your PPC campaign's keyword and ad performance can make or break your campaign. Just remember that almost every action you take to improve...

  11. Judging PPC Performance: Focus on Conversions

    Many PPC newbies neglect to set up conversions tracking, and base their assumptions about campaign performance on the number of impressions and clicks, on ad position, and on CTR. The number of conversions and the conversion rate indicates how well...

  12. SearchDay | Show Me the Money: Bidding for Profitability

    Show Me the Money: Bidding for Profitability PROFITABLE PPC How much should you bid? How do you know if your PPC campaign is working? Setting ad group bid prices at the beginning of a campaign is one of the more challenging tasks for many PPC...