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Version Control

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  1. A 7-Step Landing Page Template to Convert Prospects into Leads

    They've spend the last month scrambling to restore what they can, apologizing to clients, and doing damage control. One of the tried and true methods, which all too few marketers employ, is a free report (the B2B version is often called a white...

  2. Driving Consumer Insights With Mobile Analytics

    Version Control: this is very important ‐ how many people are actually using your app and then upgrading it when there's an update? Crashes (by version, segmented out) So if that happens and you have version and hardware info, you'll be able to...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    A/B Testing: You have one landing page which is version A, or the control, and then you came up with multiple variations of that page to test against that control. Most testing tools allow you to have some control in that area.

  4. SEO Diagnostics: Urgent & Preventive Care

    Educate all stakeholders, especially those with control over code or content. Technical SEO might make a lower impact on results, but it’s highly dependable in terms of control. The desktop version of your content needs a rel alternate tag, which...

  5. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to focus their PPC more on the West Coast; occurrences of the flu began to rise in January, so Rite Aid took that into consideration and...

  6. Google's Vint Cerf Celebrates 30 Years of TCP/IP

    Transmission Control Protocol, or TCP, was developed by Cerf and others to meet this requirement, and evolved gradually, eventually being split into two separate parts - TCP and the Internet Protocol (IP) - before settling into a stable...