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  1. Google AdWords Policies Crack Down on the Use of DKI & ‘Buy’ in Ads

    Create logic that ensures subject/verb agreement, matching singular keywords with singular DKI ads and plural keywords with plural DKI ads. Google updated its AdWords policies last week. One of these policies refers to the use of dynamic keyword...

  2. Going Global: Insights for International Social Media

    ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore simple verb conjugation, syntax, and grammar rules. Believe it or not, some have attempted leveraging...

  3. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    If you opt for the latter, you can then change the verb in the title to (almost) anything you want. Using YouTube annotations (those clickable 'zones' which pop up on some YouTube videos), the watcher can literally change the ending of the video by...

  4. Should Local Marketers Get Twitterpated?

    I've also learned that you can put a "Tw" in front of just about any verb or noun and create some new twocabulary. As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way...

  5. Twitter's Big Search Plans: A Google Killer?

    Twitter is definitely being used as a verb! AdAge has the scoop on Twitter's plans for search. Could this possibly be a real challenge to Google? Last year, Twitter acquired Summize, which was a Twitter search developed on the API.

  6. Will Social Networks Become the New Inbox?

    Just as people use Google as a verb -- Google it -- they're starting to use phrases like "Facebook Me. Then came e-commerce, e-care, search, music, video, and now social media. E-mail has held on through the years as arguably the king of the...