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  1. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Advertising platform Marin Software announced support for Yandex - Russia...

  2. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers. As technology advances, the distance between a brand and its customers has grown.

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    He ended up abandoning the dealer site, and his search session, and ultimately purchased a $63,000 vehicle from another dealer just a few weeks later. This is understandable. We all know that consumers, more often than not, will click on the top ad...

  4. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Vehicle insurance, life insurance, and health insurance were among the top spenders. The spotlight is on the insurance industry – including digital marketing spend, popular keywords, social marketing opportunities, and more – in a new infographic...

  5. The Evolution of Artificial Intelligence in Search: An SEO Opportunity

    But after a while, Google got better and began using synonyms, so if you were trying to rank a page of your car sales site, you might have used car, automobile, auto or vehicle – and Google would still understand when it saw a search query for car...

  6. Using the DMAIC Process for SEO Projects

    It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they are in vehicle manufacture. Conducting SEO projects involves working in a constantly changing environment, an...

  7. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Pages offering advice on major life decisions, such as pages on parenting, purchasing a home, a vehicle, etc. In the recently publicized Google Search Quality Ratings Guide, the handbook used by Google's quality raters, there has been much...

  8. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    They are running for brands where they know consumers tend to take a specific set of actions, as many people do when searching for a vehicle or booking a cruise. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event...