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Is this a lead generation site, ecommerce, match-maker, educational, or a personal vent vehicle? Every now and then, a little perspective helps when it comes to the value of a website design. Template-driven or custom webs design both have several...
Sure, video is a great vehicle for those unboxings, the product views, and your customer testimonials, but that’s not all video is capable of. You’ve probably noticed the surge in online video. It’s being touted as the hottest content marketing...
Now with mobile's growth as a marketing vehicle – including location-oriented SMBs – these website onboarding efforts have hit the small screen. For years Google has tried to court SMBs into search marketing through various means.
Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place to live, increase profitability of a business, reduce tax liability, find a destination for a wedding, or purchase a more fuel-efficient...
The Street View images appear to show a donkey in the road in one frame, then down on the ground across the tire tracks in the next frame, seemingly struck by the Google vehicle. Through these images, it is clear the car is travelling toward the...
When the skater leaves, the Zamboni vehicle comes out. A Google Doodle today celebrates Frank Zamboni, the creator of the standard in ice cleaning and resurfacing for ice rinks the world over. The interactive Doodle was created in the style of an 8...
Links were easy to place, but they still needed a vehicle. The Mayan calendar ended this month. Contrary to the “predictions,” it wasn't the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let...
As we’ve been preaching to clients that good content is honest content, I thought why not post-mortem our performance in public and let the data serve as a vehicle to describe how we’ll be approaching SEO in 2013?
The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term purchases) and those conducting new and used vehicle research (likely...
Smartphone searchers also show a more immediate need for a vehicle with 36 percent reporting they would make a purchase within the hour. According to a recent study co-sponsored by xAd and Telmetrics, 49 percent of mobile auto searchers even end up...
For many businesses, the most effective vehicle to market that content is social media. One of the most underappreciated aspects of SEO is the necessary alignment of SEO strategy with social media activity.
Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. It was more than dating. It was a hardcore relationship that was sometimes viewed as abusive by the search...
Display advertising has also emerged as an important media vehicle in the digital battleground. Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates...
The social exec also lauded the idea of working directly with Facebook engineers to create "first-of-a-kind vehicle reveals, advertising, and innovative ways of sharing content. While General Motors may halt Facebook advertising, according to a...
Optimized sites/content are now becoming a vehicle for forward facing web marketing. Personalization is here! Wait, it was kind of already here, so now is it “totally” here? It’s often hard to dissect how far we are into personalization already as...
Men aged 18 to 24 who are heavy users of vehicle navigation systems and they provide frequent advice on electronics. Internet users watched nearly 40 billion videos of online video content in January 2012.
The name is a bit of a head scratcher at first blush, but as you can imagine (and confirmed by a Facebook Rep’), it targets users who are most likely in search of a new vehicle. Recently, Facebook rolled out a few new Broad Category targeting...
Pose, a digital discovery vehicle for the fashion-minded, experienced a 5X bump in daily signups for its website and mobile app. Some of Facebook's timeline app partners are apparently giddy with the relationship so far, according to a post on the...
Google's latest Doodle marks the 200th birthday of British novelist Charles Dickens but also marks the first time that the company has used their logo change to specifically promote a product or service.
In actuality, many of you have been trying to stay abreast with the fast moving world of SEO and find yourselves looking at something resembling more like a "Mad Max" vehicle. Once again, we've rounded the corner on a new year and many of us find...
