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Vegemite

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  1. What's the Buzz Behind Behavioral Advertising?

    Australia loves Vegemite, Google. Why are search marketers so excited? Recent studies have shown that behavioral advertising converts better than contextual ad targeting. But there is some confusion about what behavioral advertising is, and...

  2. Daily SearchCast, May 10, 2006: Yahoo Livesearch: Answers Before You Finish Typing!; Yahoo & Google Seek IE7 Users; Will It Be Google Rather Than Vegemite Sandwich? & More! (Corrected File)

    Vegemite Down Under? History of Vegemite Fond Of Google; Vegemite Getting Jealous Supposedly, Vegemite, which I never heard of before, is the most popular brand in Australia, but Google is gaining on it.