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Variations

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  1. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Share your variations, additions, thoughts, questions and general comments about CRO testing below in an effort to help us all be more effective at testing in 2014. What began as a passion project among small pockets of data-driven marketers has...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Brazil and Russia will be among the front-runners of this growing industry, as...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. B2B marketers realize that they need to consistently reach their target audience to successfully...

  5. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    You may have been met with: “Don’t tell me how to write my content,” “I’m too busy writing content to talk with you about how I should write content,” or any number of variations on that theme. At Conductor, we recently published a comprehensive...

  6. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    However, these variations makes it difficult to sort posts by time, location, and tags as wall posts, photos, and check-ins all store this information differently. What does it take to power a social search index with over a trillion total posts...

  7. Ecommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content

    Doing this would also help thicken up that pages since you'd list all the different dimensions, size variations, colors available to consumers. Ecommerce sites are particularly at risk, largely due to issues that can stem from hosting hundreds or...