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Variations

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  1. Search Engine Marketing Checklist for Hotel Marketers

    Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the correct destination hotel search result page as landing pages. Keywords (and/or all the variations) of the top 500 or...

  2. Native Advertising for Small Business: The Missing Link?

    Several variations of this strategy have emerged, such as promoted posts and content discovery widgets. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting the results they want.

  3. How to Create a Social Media Friendly Landing Page

    Variations on a theme can help you create pages that feel special to each community, but aren't a redesign from the ground up. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. If you've been managing pay-per-click campaigns for a while, you probably...

  5. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...