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Variations

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  1. How to Create a Social Media Friendly Landing Page

    Variations on a theme can help you create pages that feel special to each community, but aren't a redesign from the ground up. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. If you've been managing pay-per-click campaigns for a while, you probably...

  3. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Share your variations, additions, thoughts, questions and general comments about CRO testing below in an effort to help us all be more effective at testing in 2014. What began as a passion project among small pockets of data-driven marketers has...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Brazil and Russia will be among the front-runners of this growing industry, as...

  7. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc. B2B marketers realize that they need to consistently reach their target audience to successfully...

  8. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    You may have been met with: “Don’t tell me how to write my content,” “I’m too busy writing content to talk with you about how I should write content,” or any number of variations on that theme. At Conductor, we recently published a comprehensive...