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Variations

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  1. How to Create a Social Media Friendly Landing Page

    Variations on a theme can help you create pages that feel special to each community, but aren't a redesign from the ground up. The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    If you utilize loose match types like broad match or broad match modified, you should drill down the exact match variations that are truly driving the most valuable traffic. If you've been managing pay-per-click campaigns for a while, you probably...

  3. Nuances of Spanish Language Search Marketing

    While both appreciate being of Latin American descent (and they aren't rivals), both just have different variations of their language and culture and they don't feel any more related then one person who lives in the U.S.feels toward a South...

  4. 26 Free Must-Have Tools for PPC Success

    Just plug in clicks and CTR (or conversion rate) for 2 ad variations to see which one is the winner, and at what level of significance. Carpenters have hammers and saws. Doctors have expensive medical devices like MRI machines and tests.