The issue for search marketers is to ensure the metrics don't go out of whack from a normal level of variance. Over the past week I've been reading articles about how display is riddled with fraud and costing advertisers $6 million a month.
Note: Always isolate keyword variance by using single keyword exact match; isolate ad position variance by keeping the bid constant; and make sure ads rotate evenly. When we don't isolate keyword (exact match), and when ad positions vary, how can...
After installing Facebook’s conversion code, I let the campaigns run for a little over a week and confirmed that the numbers matched (within an acceptable variance) with my client’s back-end reporting system.
Mobile, by comparison, accounted for 13 percent of the searches but only 3.62 percent of the conversions – and that variance is the challenge some marketers are having to deal with. There's no doubt that tablet ownership is growing month-on-month...
The variance is so high that they now focus their spend entirely on Facebook. These ads, which act very much like display ads (and are arguably more valuable given their rich social context), are worth a lot more than advertisers are paying for them.
Time variance – Ensure you have the ability, technology, and resources to measure these over a period of time so you can analyze performance, identify trends, and implement appropriate action. Now actually managing a global SEO is campaign is a...
All sectors saw meaningful geo-variance across locations. Do you want to learn how geo-rankings affect SEO, particularly when organic rankings are used as a key performance indicator of your SEO campaign?
You can then add layers of additional analysis such as calculating the long term mean, variance, and standard deviation. Fortune 500 companies can expect to push more than a gigabyte a day in raw web analytics data, which can be easily tripled for...
Content Keywords: Which give and idea of keyword variance in the index and relevance Thanks to Bharati Ahuja for kicking us off. Now we would like to hear from you! If you are based in or do business in India, drop us a line if you would like to...
Geo-Variance Research Explores Search Results Across 10 U.S. Linkdex notes, “When we began our research, and when we selected the verticals to look at in greater detail, we expected to find a different level of variance across different verticals.
There is no natural variance at all. On top of that, Google began sending unnatural links messages to web publishers via Webmaster Tools earlier this year. If you have been responsible for buying links, or using other bad link schemes for a website...
Another variance might come around specific market events like TV shows, or when your commercial runs during "The Voice". This data uncovers the variance that happens between weekdays and weekends. That’s what we all love about paid search.
That being said you’ll also be appearing on the Chitika network and Huffington post so the traffic mix has variance in quality. If you happen to work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per...
Swallen said, "I don't know if it reflects a variance in ad impressions vs.variance in keyword pricing. Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad...
While reviewing data across clients should normalize much of this variance, it’s not perfect. I’m feeling less confident about the CTR variance, though. Dubbed “Top vs.side,” this segment broke out performance data for ads appearing in the top spot...
If and when it comes to that, this will be a big deal, especially the variance by keywords. When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers.
Expect significant performance variance on the keyword level. There is a prevailing notion that MSN campaigns are just as labor intensive as AdWords campaigns yet produce a small fraction of the yield.
Actual – You can use the Scorecard to track performance vs.goal, calculate the variance and use that to make changes mid-campaign or improve the accuracy of future forecasts. We are constantly refining our answer to the question “What is the best...
However, there's a great amount of variance both between and within given social networks. Have you ever wondered how long a shared link will continue to receive attention? Bit.ly has an answer for you.
Optimizing for SEO really paid off for several of these Fan Pages," states Widman, pointing to the large variance between pages and specific pages that received a really substantial portion of their traffic from search sites.
