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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Note where there’s high traffic but few conversions, and vice versa, and ask yourself what a 20 percent improvement in either variable would do for conversions overall on your website. Conversion rate optimization (CRO) has quickly shifted the...

  2. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. What is SEO, really? You're bound to get a slightly different answer...

  3. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If the engines see a very low dwell time (which is variable based on the niche at hand), it can be a strong signal that the content didn't satisfy the user's needs. Managing analytics tagging can be a tough situation for some companies.

  4. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Advanced prospectors profit because they know where to look to find the nuggets...

  5. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    To prove that a high volume of leads causes a high volume of opportunities, try to eliminate the variable (note: the variable is not leads, but a high volume of leads). One of the ways to prove causation is to try to eliminate the variable that you...

  6. The United States of Google: Mapping Google Usage by State

    The effect of each independent variable, for example, median household income and median age, is measured by holding other variables constant. Online advertising company Chitika conducted research on which U.S.states had the highest use of Google's...

  7. Inorganic vs. Organic Backlinking Strategies: Getting Back to Basics

    The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and...

  8. Can Facebook Graph Search Disrupt the Google Habit?

    There is value in either variable independently, but when combined they reinforce one another. Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly...