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  1. Looking back: El Niño boosts weather derivatives

    They saw uses for the contracts in the competitive US electricity market, given that weather risk is the biggest independent variable in the business. December 1997 saw one of many false starts for weather derivatives

  2. Taiwan compels life insurers to offer longer-dated products

    September ban on variable life insurance products intended to lengthen asset portfolio On September 15, Taiwan regulators banned life insurers from selling short-dated variable life insurance products as part of an ongoing move to steer the sector...

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  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Since we know that individual user knowledge is highly variable, any design that relies on that highly variable user knowledge can only achieve an equally variable level of successful. They tell you where someone went, but not who they were or why...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Note where there’s high traffic but few conversions, and vice versa, and ask yourself what a 20 percent improvement in either variable would do for conversions overall on your website. Conversion rate optimization (CRO) has quickly shifted the...

  5. Seeking Search Engine Love? Begin With Yahoo, Bing, and Google Quality Website Guidelines

    Not to be confused with quality score (the variable used to determine display of PPC ads), the quality website is a concept that endorsed and promoted by Google, Bing, and Yahoo. What is SEO, really? You're bound to get a slightly different answer...

  6. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    If the engines see a very low dwell time (which is variable based on the niche at hand), it can be a strong signal that the content didn't satisfy the user's needs. Managing analytics tagging can be a tough situation for some companies.

  7. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Advanced prospectors profit because they know where to look to find the nuggets...

  8. Big Data = Big Trouble: How to Avoid 5 Data Analysis Pitfalls

    To prove that a high volume of leads causes a high volume of opportunities, try to eliminate the variable (note: the variable is not leads, but a high volume of leads). One of the ways to prove causation is to try to eliminate the variable that you...