Assuming Google (or Apple) fails to put a functioning (not provided) like system in place for mobile secured searches to allow this traffic to get bucketed as organic in analytics programs, running this math on your own site now may be the last...
Each ad copy variable is broken out by Ad Title and Ad Description (pictured below). Sitelink Extensions consistently had high impact on ad quality; much higher than any variable of the ad copy. It covered more than 300 million ad impressions over...
The advanced segment that works with this code identifies the visitor-level variable associated with the user on subsequent visits for as long as their cookie persists. Advanced prospectors profit because they know where to look to find the nuggets...
Contract services at fixed prices: price variable. Project-based pricing: price variable. Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn't an if question.
To add to the "how much" coverage factor, the "what is being said" is another variable influencing public opinion. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers...
Author Rank is more variable than PageRank when it comes to recognizing topic diversification. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore for forward-thinking marketing professionals.
Make sure to execute your optimizations on a consistent set schedule, and for some metrics that are highly variable or influenced by inconsistent things, don’t use this method. Along with that comes responsibility, often in forecasting goals...
The fact is, the backlink is and will continue to be a fundamental variable in organic search algorithms and organic search strategies. The backlink within the practice of SEO is an ongoing topic of conversation for marketing, sales, delivery and...
There is value in either variable independently, but when combined they reinforce one another. Habits are hard to break. Whether it’s smoking, drinking, or something as benign as leaving your dishes in the sink as opposed to putting them directly...
Important subsegments can be represented in the page name or as a GET-variable. Dealing with duplicate content and effectively funneling internal link value are just a few examples. Google accepts a lot of additional HTML instructions to let you...
Google Analytics will ignore all variables that might fall under that variable (/purchase-chickens.html for example. In just the last two years the changes have been dramatic. Panda and Penguin top the list as the most visible game-changers, but...
SEO variables - every variable that impacts and/or correlates with these metrics. 2012 has been a year of rapid change. The markets have changed, the search algorithms have changed, the SERP results have changed, and how we define what we do is...
In this case, the CTA is the element, the different copy is the variation, and the copy itself is the variable. A/B, or univariate, is a type of test where you only change one variable. You may test different variations of the same variable, but...
In this test, the variation was created with the preview image (the variable) and then cloned the page and simply deleted the image. Tested Variable: The existence of a preview image. When creating the test variations you can “clone” the first...
However what has been uncovered by Covario and is currently in discussion with industry leaders is the addition and inclusion of a variable page load speed to more strongly differentiate bounce rate from, what are known in the industry as, 'short...
Interest rates in the UK will be variable at 11.9 percent APR Representative, while the U.S.will be at 8.99 percent. Earlier this week, Google extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent.
If anything else will be different between the two versions, your results won't be conclusive because you wouldn’t be able to attribute the success of one version to one specific variable. A quote on the landing page will increase conversion rate...
Variable Isolation: Variable isolation is the practice of isolating a single variable and changing it to determine its impact on the prediction. That time of awkward adolescence when we tried on multiple personalities to see which one really fit?
This report gives a good look at how you’re doing when it comes to the “Weight” variable of the EdgeRank algorithm. The best community managers are likeable, yes, but they also use data to learn about their existing and potential community as well...
Set a variable in your CMS that contains the original URL of the page. Add a statement to your share buttons that checks whether that variable is set or not. Social Proof Social proof is essentially a façade and as marketers we must maintain this...
