SEO News

Vantage Point

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  1. Audience Targeting in Mobile: 4 Key Elements of Context

    An effective contextual strategy today may be ineffective as early as tomorrow – so keep testing and researching – and always maintain an open vantage point that will allow you to discover new and evolving contextual elements.

  2. Rethinking your Link Marketing Strategies

    Change your Vantage Point At the least, they might provide the starting point for your next great marketing plan. Need a starting point to come up with a new approach? Let's explore ways to improve your results, whether you're spending $1,000 or...

  3. Mobile Search Discovers a New Path: mobilepeople

    The idea is to pull from multiple vantage points -- yellow pages, newspapers, magazines, TV," Giga said. We want to get to a point where consumers open the application because of what that personalized puddle will discover for them.

  4. Putting Search in the Ad Mix

    From this vantage point, he elucidated some common sense trends and some offerings the Yahoo engine is making to encourage more integrated online ad campaigns. The middle of the funnel - getting in the path of the searcher at the point of...

  5. Putting Search in the Ad Mix

    From this vantage point, he elucidated some common sense trends and some offerings the Yahoo engine is making to encourage more integrated online ad campaigns. Find the collision point between your product and search interest