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Values

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    However, it says advertisers often lump high-spend products into bid groups with lower-converting products, leading to bid values that are not optimized, based on relative performance. Google subsidiary DoubleClick has announced three additional...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective...