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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Another issue that some users were experiencing was "incorrect hreflang values". If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your prospective...

  2. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. Values they found important in the product or service (price, functionality) Instead of jumping right into brainstorming content types, start by creating buyer...