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Values

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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Psychographic: Opinions, values, activities, interests, buying process, usage process. Values they found important in the product or service (price, functionality) Instead of jumping right into brainstorming content types, start by creating buyer...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  3. 5 Examples of How Recrawling Site Changes Can Nip SEO Problems in the Bud

    My recrawl reports all signaled that the meta robots tag was not the problem, based on the content values being used (“index, follow”). I don’t think a lot of people know this, but if the engines come across multiple robots tags, they will follow...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Note: Values in graph have been normalized. Note: Values in graph have been normalized. Note: Values in graph have been normalized. Note: Values in graph have been normalized. All monthly key performance indicators were normalized to January 2013...

  5. Using the DMAIC Process for SEO Projects

    It's also about looking at the long-term values for a company. Conducting SEO projects involves working in a constantly changing environment, an environment where one of the major search engines rolls out hundreds of changes to it's algorithm every...

  6. How to Plan Effectively for Content Marketing in 2014

    Use this person's personality values as a leader and contributions to their industry to your advantage as part of your content marketing. Further, the relevance of high quality and frequent content around market position is critical.